Prepare yourself for selling to the new generation: Generation Z
Sales trends change with generations, technology & products and so the mindset of the emerging new generations, that's the generation Z.
The people born between the mid-90s and mid-2000s are called the generation Z who are gaining more and more buying power, these second-youngest generations seek authenticity, personalization and prefer more to socially responsible businesses. Henceforth, businesses must focus their attention towards these audiences.
You may have a question that how does this affect sales and how to sell to this generation?
Well, this generation is quite different from previous generations, they were born with access to incredible technology and grew up using social media, smartphones, online shopping and all kinds of other technologies on a daily basis.
The more you find out how this generation of shoppers makes their purchases, the easier it will be to plan your approach.. Adapt the latest selling trends and use the proper channel (such as AI, sales Intelligence tools) and tailored ad campaigns to reach them.